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Having your book sold in actual bookstores is not only a dream by many if not all fiction writers. It is also a far-fetched dream as many bookstores do not stock their shelves with self-published titles. There are a few ways around this, as I will show you five ways you can get your titles sold in bookstores. Before I begin let me first state that diligence is one of the keys to success. If you want to succeed you must first believe in your work and then follow through until you see every mountain as a small hill. My tips are not intended to be done in any specific order. Applying any of these tips could help you land your book in independently owned bookstores.

Tip# 1 Your Book Needs to be Bookstore Ready

This may seem obvious but many self-published authors are not following the basic rule of book sales, which is having an ISBN number. In order for your book to be sold it must have both a bar code and an ISBN. Bookstores will not consider your book if it doesn’t have them both. Book sales are tracked using the bar code and the ISBN number is your book’s social security number of sorts. If you are not intending on selling your book to family and friends. This also means it can be ordered through the distribution channels many bookstores use to purchase books.

Tip# 2 Do Book Signings 

Contact local bookstores to set up book signings. Bookstores are usually ok with book signings because it brings attention to their store but also because it brings patrons as well. Ask the bookstore owner if you can display your book on the counter or in the area surrounding your signing table. This will help bring attention to your cover and shoppers who were not aware of your signing will also be more interested when they see you signing.

Tip# 3 Ask Local Bookstores For a Trial Run

It’s no secret that many African-American bookstores are having troubles keeping the doors open. Urban Fiction titles have helped many independently owned bookstores pay the bills. If your book cover has mass appeal approach the bookstore owner with a sure plan. Ask if they would be willing to purchase a few of your books on a test run. A test run could be between five to ten copies. If your book was published with a POD publisher you may want to find out if they offer a buy back policy. Meaning the bookstore can return unsold books. This won’t affect your royalties. It may be wise to ask many family or friends to help support your effort by buying your book from the bookstore. This will impress the bookstore and compel them to purchase more copies. Having people request the copies from bookstores will also generate buzz around your title and also compel them to stock it in their store.

Tip# 4 Ask Bookstore Owners or Employees to Read Your Book

Many bookstore owners and its employees are avid readers. Use this to your advantage, this is especially true of specialty bookstores and shops. If you can compel them to read your story they may become fans of your work and help you in your mission to land in bookstores. Remember bookstore owners are usually friends with other bookstores. This could help you through word of mouth marketing.

Tip# 5 Create Buzz around Your Book

The more buzz created around your book the more likely bookstores are willing to put it in bookstores. You may have to create your own buzz. This can be done by having flyers strategically put around your local city. Place them in areas that has heavy traffic. Local grocery stores usually have boards by the front entrance posting events and things going on in the community. Hang flyers in obvious places such as bookstores, libraries. Use sites like meetups.com to find book clubs that cater to your genre of fiction and ask to become a sponsor of their next book club meeting. Whether its you providing them with copies of your book, or having them hang posters during their meetings (which are usually held in local cafe’s or restaurants in your local area) or provide them with bookmarks or small postcards featuring your book cover.

You can even connect with local cafe’s asking them if you can host a book club meeting at their shop. A great way to network with cafe’s and create a buzz for you both is to ask them if they would be willing to offer a discount on their signature drink or sandwich or specialty items during the time of your book club meeting. This helps them get involved with promoting your book also.

Hope you found my tips useful and if you enjoyed it please press like and share on your social media outlets using the links below. Thanks!!!!!

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  1. […] 5 Tips on How to Sell Your Book in Bookstores (platinumstarz.wordpress.com) […]

  2. […] Having your book sold in actual bookstores is not only a dream by many if not all fiction writers. It is also a far-fetched dream as many bookstores do not stock their shelves with self-published t…  […]

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