Occasionally I go off the familiar path and write on a topic that lights my fire and the topic of self promotion has done just that. Now I would like to start by saying self-promotion and spam are two different things (at least to me anyway) I will try to make sense of the two and hopefully we all are clear by the end of the post.
I was recently talking with a friend who mentioned how much they hate people sending them emails about their products and or services. However, she is a new business owner and was asking my help on possible marketing and advertising ideas to help promote “HER” project. This piqued my interest and upset me all at the same time. Simply because she doesn’t like others to promote their work but want the world to care about her and her project.
Spam as it relates to writing is an undesirable attempt at attracting attention to ones self with the sole intent to benefit and not provide anything to its recipients. Spam can come in the form of posting your advertisements with little regard to how others feel about it or if they are even interested in what you are offering.
Self-promotion as it relates to writing means sharing your accomplishments with other like minds by inviting them or asking if they would be interested in viewing your content.
My Opinion on Self-Promotion
To me its a shame to have a world filled with talented people and for them to not have an opportunity to share it with the world. I think letting others know about your work is good as long as it is in a sharing platform or if you are asking permission to share. I also think people are a bit shallow as we really don’t want to hear about what others are doing but want others to hear about our projects. We have to find clever, creative and inventive marketing methods to cater to this shallowness.
Spending years, months or weeks working on projects just to not have anyone care seems harsh or cruel to me. I know that everyone is not going to all care about the same things so self-promotion should be targeted hence the reason marketing campaigns are so expensive. I have always been the type of person who loves to receive information and love to share it. I also like providing people with the most how-to information while at the same time-sharing what I am doing.
Now I am not oblivious to the fact that people have the ability to bombard one another with their works but I am not annoyed by it simply because I “get” being excited about something you’ve slaved over or are passionate about. What do you think? What is wrong with self promotion? Please share your thoughts please by commenting below.
If anyone is interested in a self promotion forum where writers can come to share their recent projects, events and what’s going on with them please tell me so
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