Occasionally I go off the familiar path and write on a topic that lights my fire and the topic of self promotion has done just that. Now I would like to start by saying self-promotion and spam are two different things (at least to me anyway) I will try to make sense of the two and hopefully we all are clear by the end of the post.

I was recently talking with a friend who mentioned how much they hate people sending them emails about their products and or services. However, she is a new business owner and was asking my help on possible marketing and advertising ideas to help promote “HER” project. This piqued my interest and upset me all at the same time. Simply because she doesn’t like others to promote their work but want the world to care about her and her project.


Spam as it relates to writing is an undesirable attempt at attracting attention to ones self with the sole intent to benefit and not provide anything to its recipients. Spam can come in the form of posting your advertisements with little regard to how others feel about it or if they are even interested in what you are offering.


Self-promotion as it relates to writing means sharing your accomplishments with other like minds by inviting them or asking if they would be interested in viewing your content.

My Opinion on Self-Promotion

To me its a shame to have a world filled with talented people and for them to not have an opportunity to share it with the world. I think letting others know about your work is good as long as it is in a sharing platform or if you are asking permission to share. I also think people are a bit shallow as we really don’t want to hear about what others are doing but want others to hear about our projects. We have to find clever, creative and inventive marketing methods to cater to this shallowness.

Spending years, months or weeks working on projects just to not have anyone care seems harsh or cruel to me. I know that everyone is not going to all care about the same things so self-promotion should be targeted hence the reason marketing campaigns are so expensive. I have always been the type of person who loves to receive information and love to share it. I also like providing people with the most how-to information while at the same time-sharing what I am doing.

Now I am not oblivious to the fact that people have the ability to bombard one another with their works but I am not annoyed by it simply because I “get” being excited about something you’ve slaved over or are passionate about. What do you think? What is wrong with self promotion? Please share your thoughts please by commenting below.

If anyone is interested in a self promotion forum where writers can come to share their recent projects, events and what’s going on with them please tell me so

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  1. Lloyd says:

    This was frankly, a timely blog. I have noticed, much to my consternation, just how incredibly self-centered people are about their projects, but couldn’t give two cares about anyone else’s work. I’ve had people I’ve “friended” on Facebook turn around and pitch their projects to me. Not once has anyone said, “You know, why don’t we show each other some love? I’ll purchase your project, and you can purchase my project.” That way both parties can have their voice/ work/ projects validated.

    You are absolutely correct that we live in shallow times. People post their crap on social media outlets deeming it so important, yet, become incensed when someone else promotes or post stuff. I don’t even know when the last time was I joined a decent online writers group that didn’t become littered with people posting links to various online stores where I can buy their books….all you hear from these people is “thanks for accepting my friend invite,” and then people start posting links…and suddenly all you see are various links, with the expectation that people will hurry to buy their stuff but they give no consideration to buying anyone else’s stuff. Now, It seems as though because the field is filled with so much, people begin to tune out….

    • Sky Sairyou says:

      I agree with you. I’m annoyed at writers whose twitter accounts are full with reviews of their books on Amazon. I don’t mean that they can never tweet about their books—after all, how else would you gain exposure as a self-published author? But a lot of writers only tweet about their work, without interacting with others or share other things besides their work.

      • kcbaylor says:

        Thanks for posting. You are right we all love self promotion and I don’t think there is anything wrong with it but the selfish one sided approach is a huge turn off. We live in a world together and everyone project is important to him who is working on it so give it a little take a little is my thoughts on it.

  2. Hooray for self-promotion! More of us (particularly women) need to embrace it. My blog post today is about this, and I really hope it helps anyone pursuing a dream. http://speakhappiness.wordpress.com/2013/05/30/embarrass-yourself-with-effort-not-fear/

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