Book Marketing is one of the biggest challenges for self-published authors. Most of us are usually unsure on what steps they need to take, what is necessary and what is vital to their success. I have decided to dig a little deeper into one of the most under used book marketing strategies which is book trailers. I will discuss what it is and why it is a key component to your book marketing strategy and who I recommend.

What is a Book Trailer?

A book trailer is simply put a 1 to 3 minute book commercial. It provides book buyers and readers with a visual picture of your title and what they can expect from reading your work. It is also a great way to leave an impression in the minds of your potential reader also. Think back to how many commercials you have seen that have left you wanting to buy what was advertised. It’s no different for your target audience.

Why are Book Trailers Important Marketing Tools?

New authors are often lost when it comes to advertising and spreading the word about their books. They often rely on friends and family to purchase copies and don’t go any further. If your plan is to become a well-known author or even to make a part-time or full-time living from your work then you must step up your marketing game. Book trailers gives the author a platform to speak on their behalf. You don’t have to worry about how to tell the world about your book simply refer them to your trailer. Videos are quickly becoming the most popular form of information sharing. Think about how much YouTube has grown over the last few years. People love to see videos on all types of subjects. It also gives you an edge over your competition.

Are Book Trailers Expensive?

The honest truth is that they can be. However, you must know where to go for superior service without a high price tag. Many book trailer designers will charge upwards of $500 for one 3 min book trailer. But like many new authors that may be unrealistic or out of your budget. No worries though I have an affordable, high quality solution which I personally recommend.

Book Trailer Recommendations

As you all know I recently published by book “The No Bull Method to Publishing” and I decided to use a book trailer to help market and promote my ebook. I went with Book Video Creations and only paid $199 for a high quality video I am excited to share. Their customer service was incredible and they even made multiple changes per my request. I was having problems getting the domain name I wanted for my website so I needed them to update and re update my url info which they did pleasantly and without making me feel bad. To check out their work visit my website and click play.



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  2. […] Book Trailers: An Effective Marketing Tool ( […]

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